QR codes on creatives

Why QR codes work on JOLT

Someone charging a car stands beside a JOLT screen for minutes, phone in hand. A QR code turns that into a direct response channel — the closest thing outdoor advertising has to a click.

Adding a code

1. In the creative and launch step, open Trackable QR code.
2. Enter the destination URL — your site, a landing page, an app store link, a menu.
3. Optionally change the caption. The default is "Scan for details".
4. Preview and save.

JOLT places the code in a fixed tile in the bottom band of the artwork on a white background, with the caption beside it. It is composited onto your creative, not drawn by hand, so it is always the right size and contrast.

Verification

Before the creative is saved, JOLT decodes the code from the finished artwork to confirm it scans. If it cannot be read — usually because the artwork behind it is too busy — the code is left off and the clean design is kept. A code that will not scan on a street screen is worse than no code at all.

Tracking

Each code points to a JOLT short link that redirects to your destination and records the scan. Scan counts appear in your campaign report alongside impressions and plays, so you can compare screens and creatives on response, not just reach.

Design for the code

• Leave the bottom band clear of critical content; the code tile sits there.
• Keep the destination short-lived if the offer is: you can change where the short link points without re-uploading the creative.
• One code per creative. Two codes halve the chance either is scanned.