What each metric in a JOLT report means — impressions, plays, spend, CPM, scans — the breakdowns available, how often the data refreshes, and how to read pacing.
Open any campaign from your Campaigns list to see its report. It is built from the same delivery records your invoice is, so the two always agree.
| Metric | What it means |
|---|---|
| Impressions | Likely viewings of your ad, from plays × each screen's measured audience |
| Plays | Times your 8-second spot was shown, across all screens |
| Spend | What has been billed so far, in the campaign's currency |
| CPM | Spend ÷ impressions × 1,000 — your effective rate to date |
| Scans | QR code scans, if the creative carries one |
| Screens | Screens that have played the campaign |
Impressions and plays are the delivered figures, not the forecast. The forecast from the wizard is shown alongside so you can see how delivery is tracking against plan.
Switch the breakdown to see the same metrics:
Each breakdown can be exported.
Where census data is available, the report shows the age mix of residents around the screens your campaign played on, and how many screens carried a census profile. This describes who lives near the screens, not who was counted passing them. See Audience filters.
Delivery records are collected from the screen network several times a day and the report refreshes as they arrive. A play on a screen this morning is normally in your report by this afternoon. Spend updates as delivery is billed.
Every report has a share link and a PDF export, and every campaign has a public coverage map. See Sharing reports.