Discounts for committed spend

Committed spend of 50,000 or more in a market's currency qualifies for a negotiated CPM. How to request one, how JOLT reviews it, and how an approved rate is applied.

Who qualifies

A discount request needs committed spend of 50,000 or more in the market's currency: $50,000 in the US, £50,000 in the UK, A$50,000 in Australia, NZ$50,000 in New Zealand, CA$50,000 in Canada. The threshold is the same number in each currency and is not converted.

Below the threshold, the rate card applies. Rate cards are already lower for All day, Even pacing and early booking; see How pricing works.

How to request

  • In the wizard or from your account: contact support with the campaign or plan, the committed spend and the CPM you are asking for.
  • Through an AI agent: the agent calls request_discount with the plan, a requested CPM or a percentage, and a reason.

JOLT does not offer discounts proactively, and agents are instructed not to.

Review

Requests are reviewed by a JOLT team member. Nothing is automatic. Requests are typically answered within one business day, and you are told the outcome either way.

An approved rate

An approved discount is a CPM in one market's currency, tied to your organization and the committed spend. It applies automatically to plans in that market once granted: re-run the plan and the discounted CPM appears. It is never applied across markets — a rate agreed in AUD is an AUD rate.

Committed means committed

The discount is granted against the spend you committed to. Campaigns must be booked and run to that level; a plan that is cut back below the threshold returns to the rate card.

JOLT Ads Help Center