JOLT prices on CPM. Your rate is a market or city base rate adjusted for daypart, proximity, pacing, lead time and availability, then held within a floor and cap.
Everything on JOLT is priced on CPM — cost per thousand impressions — in the currency of the market the campaign runs in. You see the CPM on the quote card before you commit, and you are charged that rate only for impressions that deliver.
Your CPM = base rate × daypart × proximity × pacing × lead time × availability, held between the floor and the cap.
| Factor | What raises it | Typical effect |
|---|---|---|
| Daypart | Rush hour, Evenings, Business hours instead of All day | up to about +20% |
| Proximity | Points of interest, specific pinned locations, a very tight radius | +10% to +35% each |
| Pacing | As fast as possible instead of Even | about +20% |
| Lead time | Booking inside 14 days; more inside 7; more again inside 3 | +10% to +25% |
| Availability | Asking for a large share of screens that are already well booked | up to +40% |
The exact figures are set per market and can change. The quote card shows the multipliers applied to your plan, and the savings options show what each one is costing you.
Alongside the CPM you see a band of roughly ±10%. Availability and lead time can move between planning and launch, and the band is the range your rate is expected to stay within.
A quote always says whose numbers it used. Where a market does not yet have its own published rate card, the platform says so and marks the quote as indicative rather than presenting a borrowed rate as local. See Markets and currencies.