Points of interest targeting

What a point of interest is

A point of interest (POI) is a real venue, or a category of venues, that you want to appear near. You add POIs in the targeting step alongside your locations.

• By category: "gyms", "coffee shops", "supermarkets", "pharmacies", "car dealerships", "schools".
• By brand: a named chain or a specific competitor.

Each POI has its own radius. A screen qualifies if it sits within that radius of at least one matching venue.

How POIs combine with locations

POIs narrow, they do not widen. Your locations decide the area; POIs decide the context within the area. A screen has to satisfy both:

1. inside at least one of your locations, and
2. within the POI radius of at least one matching venue.

If you add a POI and the screen count drops to zero, the venues you searched for are not near any JOLT screens inside your locations. Widen the POI radius or the location radius, or try a broader category.

Good uses

• Retail proximity. A grocery brand near supermarkets; a sports brand near gyms; a coffee brand near offices.
• Conquest. Screens within a short distance of a competitor's stores.
• Events and precincts. Screens around a stadium, university or hospital precinct.

Price

Targeting near points of interest carries a proximity premium on the CPM, because you are buying context rather than plain coverage. The quote shows the multiplier applied, and the savings options show what you would pay without it. See How pricing works.