Running more than one creative

Adding more than one

In the creative step you can attach as many creatives as you like from upload, Spark, Canva or your library. Every attached creative must pass review before the campaign goes live; if one is rejected, the others still run.

How rotation works

Creatives on a campaign rotate evenly across its plays. With two creatives, each takes roughly half the plays on every screen; with four, a quarter each. Rotation is per play, not per screen, so every screen shows every creative.

Uses

• Test. Two versions of the same offer with a different headline or image. The report shows plays and impressions per creative, and scans per creative if you use QR codes, so you can see which one works and drop the other.
• Sequence a story. Three related frames that build on each other as the loop repeats.
• Refresh. Swap creatives mid-flight to avoid fatigue on an always-on campaign.
• Localise. One campaign, but the creative names the suburb. Pair with locations so each version plays where it is relevant.

Changing creatives on a live campaign

You can add, remove or replace creatives while a campaign is running. A new creative goes through review before it joins the rotation; removing one takes effect immediately. See Edit, pause or cancel a campaign.

Reading the results

Open the campaign report and switch the breakdown to by creative. Because rotation is even, a creative with more scans per play is genuinely performing better, not just getting more exposure. See Understanding your report.