How JOLT's layered targeting works: locations with a radius set where you can appear, points of interest narrow it to the venues that matter, and you can exclude any screen.
JOLT targeting works in layers, the same way location targeting works in Google Ads or Meta. Each layer narrows the set of screens your campaign can play on.
A location is a place plus a radius. Search for:
Set the radius in miles (US, UK) or kilometres (Australia, New Zealand, Canada). Every JOLT screen inside the radius becomes a candidate. Add as many locations as you like; they combine, so a screen inside any of them is included.
Wider radius means more screens and more impressions. Tighter radius means more precision. A very tight radius around a single point carries a small premium because you are asking for specific screens rather than coverage. See How pricing works.
Points of interest (POIs) are venues: a brand ("Anytime Fitness") or a category ("coffee shops", "supermarkets", "car dealerships"). Add a POI and a radius around it, and now a screen must be inside one of your locations and within the POI radius to qualify.
Use POIs to reach a context rather than an area: people near gyms for a sports brand, near supermarkets for a grocery product, near a competitor's stores for a conquest campaign. See Points of interest targeting.
Census-based filters describe the people who live around each screen: household income, age, families with children, education. Turning one on removes screens whose surrounding neighborhoods do not match. See Audience filters.
After the layers apply, every matching screen is selected. The list shows each screen's name, city and venue, and you can sort it and untick any you do not want. Excluding a screen removes it from the forecast and the price straight away.