Budgets and flight dates

Budget modes

Enter your budget in the market's currency in one of three ways:

• Total budget. A cap for the whole flight. The forecast shows how many impressions it buys at your CPM, up to the inventory available.
• Daily budget. A cap per day. Best for always-on campaigns.
• Impression goal. Tell JOLT how many impressions you want and the quote shows what they cost.

Whichever you choose, you are charged only for impressions that deliver. See How billing works.

Flight dates

Set a start and end date, or switch on Run continuously for an always-on campaign that plays until you pause it.

Dates are in the market's local time. A campaign starts on its start date once its creative is approved; if approval lands after the start date, it starts as soon as it is approved.

Book early

The CPM includes a lead-time multiplier. Booking two weeks or more ahead is the base rate; booking inside a week costs more, and inside three days more again, because late inventory is scarcer. If you can plan ahead, do. See How pricing works.

When the budget is bigger than the inventory

The forecast tells you when your budget cannot be fully spent on the screens and hours you chose. It is labelled budget-capped when budget is the limit, and shows the available impressions when inventory is. One-click fixes appear: expand the radius, add a week, switch to Even pacing or All day. See Fixing a low-inventory forecast.

Changing budget later

You can raise or lower the budget on a live campaign. The change goes through a quick re-approval and delivery adjusts from there. Spend already delivered is unaffected. See Edit, pause or cancel a campaign.